Plaza Vea is a chain of Superstores (Hypermarkets) in South America with over 80 stores. Similar to a Walmart Superstore here in North America, they wanted to appeal to the budget-conscious, yet quality searching customer. We developed a new concept for their logo, as well as their store fronts, marketing materials like magazines and flyers, and even in store packaging to create a cost friendly, family oriented atmosphere that didn't leave quality behind. It's a one stop shop for everything the South American family needs with an emphasis on friendliness.